British Airways

Project scope - Royal baby Campaign

Before starting up Bright Little Pixel I worked as a contractor for British Airways. I was initially brought it to help with the backlog of work, however, I was soon promoted to head up the digital division for the Middle-East and Asia Pacific (MEAP). The key objectives were to encourage customers from these regions to fly to the UK via various marketing campaigns.

Knowing there was a great deal of interest in the Royal family in that part of the world, I ran a campaign focused around the birth of Prince George and tied it in with the great offering British Airways had for families flying with children.